How Are News Anchors Selected?
Dear Richard,
I was watching the local news the other night and it finally hit me; these people are idiots! They laugh at nothing, joke during what should be serious news stories, ask inane questions, and in general seem to be really stupid. How did they get their jobs?
Carlos Malone
Cleveland, Ohio
Dear Carlos,
The reason that your local newscasters appear to be idiots is because they are idiots. And the answer to your question is that they got their jobs because they have good hair. I know it sounds stupid, but all you need to have in order to be a “broadcast journalist” is a great looking hairstyle.
Your local stations, and the networks for the most part select people who can read the news based upon how they look. The stations want beautiful people on camera. The television stations are interested in one thing: ratings. Station management believes that viewers care more about looking at someone pretty than being informed, so they’ll get higher ratings and can charge more for commercials.
The secondary requirement is to get people in front of the camera who match your local demographics. For example, if there are a lot of Hispanics in your local area the station will employ a nice looking Hispanic to read the news. If there are a large number of Asians where you live, you must have an Asian on camera. If you live in Lexington, Kentucky or San Francisco, California, the station will hire a man or woman who exhibits stereotypical gay or lesbian mannerisms or dress. Journalistic credentials just don’t matter when you’re hiring on-air personalities.
It’s almost impossible to get in-depth news coverage from your television. I suggest you stick with EGI for your news needs.




